SESSION:12 Distributing and Promoting Products and Services
Key Terms
Session:12 Distributing and Promoting Products and Services Key Terms Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines 5Ps The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing […]
SESSION:12 Distributing and Promoting Products and Services
12.11 Trends in E-Commerce
Session:12 Distributing and Promoting Products and Services 12.11 Trends in E-Commerce Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines What is e-commerce, and how has it affected the retail sector? E-commerce is related to social media and […]
SESSION:12 Distributing and Promoting Products and Services
12.10 Trends in Social Media
Session:12 Distributing and Promoting Products and Services 12.10 Trends in Social Media Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines What is social media, and how has it changed promotion? Advances in technology continue to change the […]
SESSION:12 Distributing and Promoting Products and Services
12.9 Public Relations Helps Build Goodwill
Session:12 Distributing and Promoting Products and Services 12.9 Public Relations Helps Build Goodwill Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines How does public relations fit into the promotional mix? Like sales promotion, public relations can be […]
SESSION:12 Distributing and Promoting Products and Services
12.8 Sales Promotion
Session:12 Distributing and Promoting Products and Services 12.8 Sales Promotion Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines What are the goals of sales promotion, and what are several types of sales promotion? Sales promotion helps make […]
SESSION:12 Distributing and Promoting Products and Services
12.7 The Importance of Personal Selling
Session:12 Distributing and Promoting Products and Services 12.7 The Importance of Personal Selling Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines What is personal selling? Advertising acquaints potential customers with a product and thereby makes personal selling […]
SESSION:12 Distributing and Promoting Products and Services
12.6 The Huge Impact of Advertising
Session:12 Distributing and Promoting Products and Services 12.6 The Huge Impact of Advertising Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines How are advertising media selected? Most Americans are bombarded daily with advertisements to buy things. Traditional advertising is […]
SESSION:12 Distributing and Promoting Products and Services
12.5 Promotion Strategy
Session:12 Distributing and Promoting Products and Services 12.5 Promotion Strategy Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines What is promotion, and what are the key elements of a promotional mix? Promotion is an attempt by marketers to […]
SESSION:12 Distributing and Promoting Products and Services
12.4 Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
Session:12 Distributing and Promoting Products and Services 12.4 Using Supply Chain Management to Increase Efficiency and Customer Satisfaction Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines How can supply-chain management increase efficiency and customer satisfaction? Distribution (place) […]
SESSION:12 Distributing and Promoting Products and Services
12.3 The Competitive World of Retailing
Session:12 Distributing and Promoting Products and Services 12.3 The Competitive World of Retailing Introduction to Business | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines What are the different kinds of retail operations? Some 15 million Americans are engaged in retailing. […]