SESSION:19 Sustainable Marketing: The New Paradigm
Answer Key

Session:19 Sustainable Marketing: The New Paradigm Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 19.1 Knowledge Check 1. b. Diversity, equity, and inclusion support people, which makes it a social initiative. 2. d. Sustainable marketing is rooted […]

SESSION:18 Retailing and Wholesaling
Answer Key

Session:18 Retailing and Wholesaling Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 18.1 Knowledge Check 1. c. Retailing is the process of selling goods and services to the consumer. 2. a. Wholesalers are in business […]

SESSION:17 Distribution: Delivering Customer Value
Answer Key

Session:17 Distribution: Delivering Customer Value Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 17.1 Knowledge Check 1. d. A marketing channel is a collection of people, organizations, processes, and activities that work together to deliver […]

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Answer Key

Session:16 Direct, Online, Social Media, and Mobile Marketing Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 16.1 Knowledge Check 1. a. Online direct marketing includes digital tools such as email, websites, online videos, and blogs […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Answer Key

Session:15 The Promotion Mix: Personal Selling and Sales Promotion Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 15.1 Knowledge Check 1. d. Personal selling is used by companies when they have a product that needs […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
Answer Key

Session:14 The Promotion Mix: Advertising and Public Relations Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 14.1 Knowledge Check 1. a. One media channel used in advertising is commercials. 2. c. This is an example […]

SESSION:13 Integrated Marketing Communications
Answer Key

Session:13 Integrated Marketing Communications Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 13.1 Knowledge Check 1. a. The goal of IMC is to communicate a clear and consistent message through various promotional mix methods that […]

SESSION:12 Pricing Products and Services
Answer Key

Session:12 Pricing Products and Services Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 12.1 Knowledge Check 1. a. Artificial time constraints tell the consumer they will miss out if they don’t purchase right now. 2. […]

SESSION:11 Services: The Intangible Product
Answer Key

Session:11 Services: The Intangible Product Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 11.1 Knowledge Check 1. c. The concept of service perishability states that services (such as airline tickets) cannot be stored in inventory […]

SESSION:10 Maintaining a Competitive Edge with New Offerings
Answer Key

Session:10 Maintaining a Competitive Edge with New Offerings Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 10.1 Knowledge Check 1. c. With dynamically continuous innovation, some changes in consumer habits are necessary, but the changes […]