SESSION:14 The Promotion Mix: Advertising and Public Relations
14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness
Session:14 The Promotion Mix: Advertising and Public Relations 14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be […]
SESSION:14 The Promotion Mix: Advertising and Public Relations
14.2 Major Decisions in Developing an Advertising Plan
Session:14 The Promotion Mix: Advertising and Public Relations 14.2 Major Decisions in Developing an Advertising Plan Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: […]
SESSION:14 The Promotion Mix: Advertising and Public Relations
14.1 Advertising in the Promotion Mix
Session:14 The Promotion Mix: Advertising and Public Relations 14.1 Advertising in the Promotion Mix Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define advertising […]
SESSION:13 Integrated Marketing Communications
References
Session:13 Integrated Marketing Communications References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. “The Peloton Story,” Peloton, accessed June 30, 2022, https://www.onepeloton.com/company. 2. Jordan Valinsky, “Peloton Sales Surge 172% as Pandemic Bolsters Home Fitness Industry,” CNN Business, Cable […]
SESSION:13 Integrated Marketing Communications
Closing Company Case
Session:13 Integrated Marketing Communications Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Little Debbie Part of your childhood nostalgia may include the Little Debbie Oatmeal Creme Pie, Nutty Buddy, or Swiss Roll. These much-loved […]
SESSION:13 Integrated Marketing Communications
Marketing Plan Exercise
Session:13 Integrated Marketing Communications Marketing Plan Exercise Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the […]
SESSION:13 Integrated Marketing Communications
What Do Marketers Do?
Session:13 Integrated Marketing Communications What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Using the same list of marketing associations above, contact the one that interests you the most and ask if it is […]
SESSION:13 Integrated Marketing Communications
Building Your Personal Brand
Session:13 Integrated Marketing Communications Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing One of the key ways that you can build your personal brand is by association. The following is a list of […]
SESSION:13 Integrated Marketing Communications
Critical Thinking Exercises
Session:13 Integrated Marketing Communications Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Compose a 150–200-word paragraph using all the following terms as they relate to integrated marketing communications. The goal is to prove […]
SESSION:13 Integrated Marketing Communications
Applied Marketing Knowledge: Discussion Questions
Session:13 Integrated Marketing Communications Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Evaluate the skills that are required to be successful in a personal-selling position. What are they, and why do […]