SESSION:12 Pricing Products and Services
What Do Marketers Do?
Session:12 Pricing Products and Services What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Using LinkedIn, find a pricing analyst. Reach out to them, introduce yourself, and let them know that you’re a student wanting […]
SESSION:12 Pricing Products and Services
Building Your Personal Brand
Session:12 Pricing Products and Services Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing One of the most important tasks you have in establishing your personal brand is how you are going to communicate […]
SESSION:12 Pricing Products and Services
Critical Thinking Exercises
Session:12 Pricing Products and Services Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Compose a 150–200-word paragraph using all the following terms as they relate to pricing. The goal is to prove you […]
SESSION:12 Pricing Products and Services
Applied Marketing Knowledge: Discussion Questions
Session:12 Pricing Products and Services Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Choose a mass retailer such as Walmart or Target and look at its weekly advertisement. You can do […]
SESSION:12 Pricing Products and Services
Key Terms
Session:12 Pricing Products and Services Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing artificial time constraints pricing strategy that creates a sense of urgency in buyers’ minds break-even pricing pricing strategy in which marketers choose […]
SESSION:12 Pricing Products and Services
Chapter Summary
Session:12 Pricing Products and Services Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing In this chapter, we explored the process of setting pricing for products and services and the importance of pricing to the profitability […]
SESSION:12 Pricing Products and Services
12.6 Ethical Considerations in Pricing
Session:12 Pricing Products and Services 12.6 Ethical Considerations in Pricing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify ethical issues related to the […]
SESSION:12 Pricing Products and Services
12.5 Pricing Strategies and Tactics for Existing Products
Session:12 Pricing Products and Services 12.5 Pricing Strategies and Tactics for Existing Products Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the pricing […]
SESSION:12 Pricing Products and Services
12.4 Pricing Strategies for New Products
Session:12 Pricing Products and Services 12.4 Pricing Strategies for New Products Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the pricing strategies for […]
SESSION:12 Pricing Products and Services
12.3 The Five-Step Procedure for Establishing Pricing Policy
Session:12 Pricing Products and Services 12.3 The Five-Step Procedure for Establishing Pricing Policy Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the five-step […]