SESSION:9 Products: Consumer Offerings
Answer Key

Session:9 Products: Consumer Offerings Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 9.1 Knowledge Check 1. a. A haircut is a service because it cannot be touched, owned, or stored for later use. 2. c. […]

SESSION:8 Marketing in a Diverse Marketplace
Answer Key

Session:8 Marketing in a Diverse Marketplace Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 8.1 Knowledge Check 1. a. Choosing between standardization and adaptation strategies includes balancing internal capabilities like operations, sales, and customer service […]

SESSION:7 Marketing in a Global Environment
Answer Key

Session:7 Marketing in a Global Environment Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 7.1 Knowledge Check 1. a. Global market opportunities refer to the favorable conditions that allow companies to choose to expand globally. […]

SESSION:6 Marketing Research and Market Intelligence
Answer Key

Session:6 Marketing Research and Market Intelligence Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 6.1 Knowledge Check 1. d. Marketing research is the process of collecting information from a variety of sources in order to […]

SESSION:5 Market Segmentation, Targeting, and Positioning
Answer Key

Session:5 Market Segmentation, Targeting, and Positioning Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 5.1 Knowledge Check 1. c. Starbucks researches the culture of the countries in which it operates so that beverages appeal to […]

SESSION:4 Business Markets and Purchasing Behavior
Answer Key

Session:4 Business Markets and Purchasing Behavior Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 4.1 Knowledge Check 1. c. Derived demand is a market demand for a good or service that results from a demand […]

SESSION:3 Consumer Markets and Purchasing Behavior
Answer Key

Session:3 Consumer Markets and Purchasing Behavior Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 3.1 Knowledge Check 1. c. Complex buying behavior involves high involvement in the buying decision and the perception of significant differences […]

SESSION:2 Strategic Planning in Marketing
Answer Key

Session:2 Strategic Planning in Marketing Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 2.1 Knowledge Check 1. b. The mission statement sums up in a few sentences what the company does, who it serves, and what differentiates […]

SESSION:1 Marketing and Customer Value
Answer Key

Session:1 Marketing and Customer Value Answer Key Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1.1 Knowledge Check 1. c. Place utility addresses convenience in terms of where a consumer can purchase your company’s product. 2. b. Marketing is […]

SESSION:19 Sustainable Marketing: The New Paradigm
References

Session:19 Sustainable Marketing: The New Paradigm References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. “Shaping the Sustainable Organization,” Accenture, accessed September 7, 2022, https://www.accenture.com/us-en/insights/sustainability/sustainable-organization. 2. Alexandra Spiliakos, “What Does ‘Sustainability’ Mean in Business?,” Business Insights (blog), Harvard Business School […]