SESSION:19 Sustainable Marketing: The New Paradigm
Building Your Personal Brand
Session:19 Sustainable Marketing: The New Paradigm Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing A workplace study by Blue Beyond Consulting shows that 8 in 10 employees say that it’s important that their employer’s values […]
SESSION:19 Sustainable Marketing: The New Paradigm
Critical Thinking Exercises
Session:19 Sustainable Marketing: The New Paradigm Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Design a sustainability campaign. Select a product or service that is not currently sustainable and redesign it to be […]
SESSION:19 Sustainable Marketing: The New Paradigm
Applied Marketing Knowledge: Discussion Questions
Session:19 Sustainable Marketing: The New Paradigm Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. If we agree with the notion that products and services of today should not harm people of […]
SESSION:19 Sustainable Marketing: The New Paradigm
Key Terms
Session:19 Sustainable Marketing: The New Paradigm Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing consumer-oriented marketing marketing strategies focused on customer needs and solving their problems corporate social responsibility (CSR) sustainable business strategy where companies […]
SESSION:19 Sustainable Marketing: The New Paradigm
Chapter Summary
Session:19 Sustainable Marketing: The New Paradigm Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Sustainable marketing is an effort by companies to run their business to serve the customers of today while preserving the world […]
SESSION:19 Sustainable Marketing: The New Paradigm
19.5 Purpose-Driven Marketing
Session:19 Sustainable Marketing: The New Paradigm 19.5 Purpose-Driven Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Understand issues related to purpose-driven marketing. 2 Articulate […]
SESSION:19 Sustainable Marketing: The New Paradigm
19.4 Sustainable Marketing Principles
Session:19 Sustainable Marketing: The New Paradigm 19.4 Sustainable Marketing Principles Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the principles of sustainable marketing. […]
SESSION:19 Sustainable Marketing: The New Paradigm
19.3 The Benefits of Sustainable Marketing
Session:19 Sustainable Marketing: The New Paradigm 19.3 The Benefits of Sustainable Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the various benefits […]
SESSION:19 Sustainable Marketing: The New Paradigm
19.2 Traditional Marketing versus Sustainable Marketing
Session:19 Sustainable Marketing: The New Paradigm 19.2 Traditional Marketing versus Sustainable Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain how the parties […]
SESSION:19 Sustainable Marketing: The New Paradigm
19.1 Sustainable Marketing
Session:19 Sustainable Marketing: The New Paradigm 19.1 Sustainable Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define sustainable marketing. 2 Explain the three pillars […]