SESSION:18 Retailing and Wholesaling
References
Session:18 Retailing and Wholesaling References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Precycle (website), accessed September 2, 2022, https://www.precyclenyc.com/. 2. Kim Souza, “Nielsen: Consumers Will Want More Local Foods in 2020,” Talk Business & Politics, October 29, […]
SESSION:18 Retailing and Wholesaling
Closing Company Case
Session:18 Retailing and Wholesaling Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Ace Hardware With annual sales of more than $400 billion in the United States, the home improvement market has no shortage of […]
SESSION:18 Retailing and Wholesaling
Marketing Plan Exercise
Session:18 Retailing and Wholesaling Marketing Plan Exercise Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the […]
SESSION:18 Retailing and Wholesaling
What Do Marketers Do?
Session:18 Retailing and Wholesaling What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing C.H. Robinson is a third-party logistics provider headquartered in Eden Prairie, Minnesota. Many businesses outsource elements of distribution, warehousing, and fulfillment services […]
SESSION:18 Retailing and Wholesaling
Building Your Personal Brand
Session:18 Retailing and Wholesaling Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Have you ever worked in a grocery store stocking shelves, worked at your campus bookstore, or waited on customers at a […]
SESSION:18 Retailing and Wholesaling
Critical Thinking Exercises
Session:18 Retailing and Wholesaling Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. According to PR Newswire, more than 40 percent of the overall revenue from the multimodal distribution market is due to roadway […]
SESSION:18 Retailing and Wholesaling
Applied Marketing Knowledge: Discussion Questions
Session:18 Retailing and Wholesaling Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Define direct consumer marketing channels and indirect consumer marketing channels. List an example of each type and explain the […]
SESSION:18 Retailing and Wholesaling
Key Terms
Session:18 Retailing and Wholesaling Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing automatic vending the use of an electronic device that dispenses a product cash-and-carry wholesalers wholesalers that offer a limited line of fast-moving goods […]
SESSION:18 Retailing and Wholesaling
Chapter Summary
Session:18 Retailing and Wholesaling Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing This chapter explores two important members of the distribution channel and value delivery system: wholesalers and retailers. Both add value to the product […]
SESSION:18 Retailing and Wholesaling
18.7 Ethical Issues in Retailing and Wholesaling
Session:18 Retailing and Wholesaling 18.7 Ethical Issues in Retailing and Wholesaling Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss ethical issues in retailing. […]