SESSION:17 Distribution: Delivering Customer Value
Building Your Personal Brand
Session:17 Distribution: Delivering Customer Value Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Consider what sustainability and social responsibility mean to you. How do they impact your life and your activities? Is it […]
SESSION:17 Distribution: Delivering Customer Value
Critical Thinking Exercises
Session:17 Distribution: Delivering Customer Value Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Create a strategy for managing channel conflict within a marketing channel. 2. Considering what we have learned in the last […]
SESSION:17 Distribution: Delivering Customer Value
Applied Marketing Knowledge: Discussion Questions
Session:17 Distribution: Delivering Customer Value Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. What are the methods used to evaluate channel members? Why is this important? 2. Explain the various forms […]
SESSION:17 Distribution: Delivering Customer Value
Key Terms
Session:17 Distribution: Delivering Customer Value Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing accumulating relates to intermediaries buying in bulk from different manufacturers adjusting for discrepancy of assortment occurs when an intermediary buys from manufacturers, […]
SESSION:17 Distribution: Delivering Customer Value
Chapter Summary
Session:17 Distribution: Delivering Customer Value Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing In this chapter, the functions and benefits of marketing channels are explored. Marketing channels play an important role in moving products from […]
SESSION:17 Distribution: Delivering Customer Value
17.7 Ethical Issues in Supply Chain Management
Session:17 Distribution: Delivering Customer Value 17.7 Ethical Issues in Supply Chain Management Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the issue of […]
SESSION:17 Distribution: Delivering Customer Value
17.6 Logistics and Its Functions
Session:17 Distribution: Delivering Customer Value 17.6 Logistics and Its Functions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define and describe logistics. 2 Explain the […]
SESSION:17 Distribution: Delivering Customer Value
17.5 The Supply Chain and Its Functions
Session:17 Distribution: Delivering Customer Value 17.5 The Supply Chain and Its Functions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define supply chain management […]
SESSION:17 Distribution: Delivering Customer Value
17.4 Managing the Distribution Channel
Session:17 Distribution: Delivering Customer Value 17.4 Managing the Distribution Channel Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how channel members are selected. […]
SESSION:17 Distribution: Delivering Customer Value
17.3 Factors Influencing Channel Choice
Session:17 Distribution: Delivering Customer Value 17.3 Factors Influencing Channel Choice Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the factors that influence channel […]