Brief

Leadership Track 16: Enhancing Leadership Presence and Branding

Title: “Leadership Presence Architect: Crafting and Conveying Your Leadership Brand”

Objective: Guide transitioning leaders in crafting a compelling leadership presence and personal brand that resonates within their new roles and environments.

Weeks 1-4: Personal Branding

  • Identify and develop a personal brand strategy that aligns with leadership goals.
  • Lead a personal branding workshop for senior leadership, focusing on alignment with the organizational brand.

Weeks 5-8: Public Speaking

  • Hone public speaking skills to effectively convey the leadership brand and vision.
  • Organize a speaker series event where leaders present on topics that reinforce their personal and professional brand.

Weeks 9-12: Media And Public Relations

  • Navigate media relations to bolster leadership presence and organizational reputation.
  • Develop a PR campaign that positions leaders as thought leaders in their new industries or roles.

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