Brief

Leadership Track 27: Sales and Marketing Foundations

Title: Leading with a Sales Edge

Objective: Provide emerging leaders with foundational skills in sales and marketing, critical for revenue growth and brand building.

Weeks 1-4: Sales Fundamentals

  • Grasping the core principles of effective selling.
  • Leading sales teams to success.

Weeks 5-8: Internet Marketing Fundamentals

  • Exploring digital marketing strategies.
  • Utilizing online tools and platforms for brand growth.

Weeks 9-12: Overcoming Sales Objections

  • Mastering the art of handling objections.
  • Converting challenges into sales opportunities.

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