Brief

Leadership Track 28: Leadership in Sales and Customer Relations

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Title: “Sales Leadership Sage: Mastering Customer-Centric Leadership”

Objective: To excel in sales leadership through effective coaching, understanding customer needs, and overcoming objections.

Weeks 1-4: Coaching Salespeople

  • Develop effective coaching techniques tailored for sales teams.
  • Design and conduct sales coaching sessions, focusing on customer engagement strategies.

Weeks 5-8: Handling a Difficult Customer

  • Master the skills needed to handle difficult customer interactions with poise.
  • Lead a customer service training module with role-playing exercises.

Weeks 9-12: Overcoming Sales Objections

  • Learn and teach strategies to overcome common sales objections.
  • Facilitate a sales challenge to put objection-handling techniques into practice.

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