Title: “Market-Savvy Leader: Driving Sales through Strategic Marketing”
Objective: To empower leaders with the skills to drive sales growth through strategic marketing initiatives, enhancing their ability to connect with customers and close deals.
Weeks 1-4: Marketing Basics
- Understand fundamental marketing principles and how they apply to leadership.
- Launch a marketing campaign for a new product or service.
Weeks 5-8: Social Media Marketing
- Leverage social media platforms for marketing and brand positioning.
- Execute a social media marketing strategy with a focus on engagement and lead generation.
Weeks 9-12: Internet Marketing Fundamentals
- Dive into internet marketing strategies to capture and convert online traffic.
- Develop an internet marketing plan including SEO, content marketing, and analytics.