Title: “Sales Maestro: Orchestrating Marketing Success”
Objective: Develop leaders’ expertise in orchestrating successful sales and marketing strategies that resonate with customers and drive revenue.
Weeks 1-4: Marketing Basics
- Refresh fundamental marketing principles with a focus on strategy development.
- Design and implement a marketing campaign for a new product line.
Weeks 5-8: Internet Marketing Fundamentals
- Dive into online marketing strategies, including SEO, PPC, and content marketing.
- Oversee the launch of an online marketing initiative.
Weeks 9-12: Overcoming Sales Objections
- Equip leaders with advanced techniques to effectively handle and overcome sales objections.
- Conduct a workshop on advanced sales tactics, followed by a live sales challenge.