Brief

Leadership Track 65: Leadership in Customer and Market Engagement

Title: “Market Engagement Leader: Aligning with Customers and Markets”

Objective: Equip transitioning leaders with the skills to align closely with customer needs and market dynamics, ensuring the organization remains responsive and competitive.

Weeks 1-4: Customer Service

  • Emphasize the role of leadership in driving customer service excellence.
  • Develop a customer service excellence program, focusing on leadership roles in customer engagement and satisfaction.

Weeks 5-8: Handling a Difficult Customer

  • Equip leaders with advanced skills for managing difficult customer situations effectively.
  • Organize role-playing exercises and debriefs to practice handling challenging customer scenarios.

Weeks 9-12: Customer Support

  • Master the delivery of outstanding customer support as a leader, setting standards and expectations for the team.
  • Implement a new customer support strategy that leverages technology and personalization to improve customer experiences.

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