Brief

Leadership Track 65: Marketing and Sales Leadership

Title: Leading in the Digital Marketing and Sales Landscape

Objective: Equip emerging leaders with the skills needed to lead in the rapidly evolving domains of marketing and sales.

Weeks 1-4: Internet Marketing Fundamentals

  • Grasping the essentials of online marketing.
  • Strategies to optimize online presence and impact.

Weeks 5-8: Social Media Marketing

  • Techniques for effective marketing on social media platforms.
  • Engaging audiences and driving results through social media.

Weeks 9-12: Overcoming Sales Objections

  • Understanding and addressing customer objections in sales.
  • Techniques to convert objections into sales opportunities.

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