Title: “Marketing and Customer Relations Leader: Nurturing Loyalty through Strategic Engagement”
Objective: Sharpen leaders’ skills in marketing and customer relations, focusing on building brand loyalty and fostering long-term customer relationships.
Weeks 1-4: Marketing Basics
- Master foundational marketing concepts with a focus on strategic customer engagement.
- Develop and lead a marketing strategy workshop series.
Weeks 5-8: Internet Marketing Fundamentals
- Explore the fundamentals of internet marketing, including content strategy and online community engagement.
- Execute an online marketing initiative, assessing its impact on customer engagement and conversion rates.
Weeks 9-12: Social Media Marketing
- Utilize social media platforms to enhance customer relationships and drive brand engagement.
Launch a social media campaign aimed at increasing customer interaction and gathering feedback.