Title: “Sales and Marketing Synergy Leader: Driving Organizational Growth”
Objective: Prepare leaders to synergize sales and marketing efforts, driving growth and market penetration during transitional periods.
Weeks 1-4: Internet Marketing Fundamentals
- Equip leaders with the foundational strategies of internet marketing to boost online presence and engagement.
- Develop and implement an internet marketing campaign aimed at increasing brand visibility and market share.
Weeks 5-8: Social Media Marketing
- Explore the power of social media in creating brand loyalty and driving sales.
- Lead a cross-functional team in a social media marketing project, targeting key organizational products or services.
Weeks 9-12: Marketing Basics
- Revisit the basics of marketing to align them with contemporary strategies and practices.
- Conduct a marketing workshop to align the marketing team’s efforts with current market trends and organizational goals.