Brief

Leadership Track 86: Excellence in Sales and Marketing Leadership

Title: “Sales and Marketing Synergy Leader: Driving Organizational Growth”

Objective: Prepare leaders to synergize sales and marketing efforts, driving growth and market penetration during transitional periods.

Weeks 1-4: Internet Marketing Fundamentals

  • Equip leaders with the foundational strategies of internet marketing to boost online presence and engagement.
  • Develop and implement an internet marketing campaign aimed at increasing brand visibility and market share.

Weeks 5-8: Social Media Marketing

  • Explore the power of social media in creating brand loyalty and driving sales.
  • Lead a cross-functional team in a social media marketing project, targeting key organizational products or services.

Weeks 9-12: Marketing Basics

  • Revisit the basics of marketing to align them with contemporary strategies and practices.
  • Conduct a marketing workshop to align the marketing team’s efforts with current market trends and organizational goals.

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