Brief

Leadership Track 86: Leading Marketing Efforts

Title: Spearheading Marketing Campaigns

Objective: Equip emerging leaders with essential skills to navigate the complexities of modern marketing.

Weeks 1-4: Internet Marketing Fundamentals

  • Grasping the basics of online marketing.
  • Understanding SEO, SEM, and other essential tools.

Weeks 5-8: Marketing Basics

  • Building a solid foundation in core marketing principles.
  • Aligning marketing strategies with business objectives.

Weeks 9-12: Social Media Marketing

  • Leveraging social platforms for brand growth.
  • Crafting compelling social media campaigns.

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