Title: “Communications and PR Strategist: Shaping Public Perception”
Objective: Develop transitioning leaders’ abilities to manage public relations and organizational communications effectively, shaping public perception and stakeholder confidence.
Weeks 1-4: Media And Public Relations
- Master media relations and public relations strategies to enhance the organization’s public image.
- Organize a media relations campaign, positioning the organization strategically during a significant transition.
Weeks 5-8: Presentation Skills
- Refine presentation skills to effectively share visions, inspire teams, and communicate change.
- Host a series of webinars on different aspects of the organization’s transition, targeting both internal and external stakeholders.
Weeks 9-12: Public Speaking
- Strengthen public speaking abilities for greater influence and engagement with various audiences.
- Prepare and deliver a speech at a major industry event, focusing on the company’s vision and transition journey.