Title: “Marketing Maestro: Shaping the Market Narrative”
Objective: Empower leaders to craft and execute strategic marketing initiatives that resonate with audiences and align with the organization’s vision during transition periods.
Weeks 1-4: Marketing Basics
- Revisit core marketing principles and adapt them to the current market landscape and organizational goals.
- Develop a marketing campaign that repositions a product or service line to align with changing consumer behaviors.
Weeks 5-8: Internet Marketing Fundamentals
- Equip leaders with the knowledge to leverage digital channels for marketing and customer engagement.
- Lead a digital marketing transformation project that integrates new online marketing techniques into the organization’s strategy.
Weeks 9-12: Social Media Marketing
- Enhance the organization’s social media presence under the guidance of transitioning leaders, ensuring brand consistency and audience growth.
- Initiate a social media strategy revamp, focusing on engagement tactics and content that reflect the transitional journey of the organization.