Brief

Leadership Track 99: Strategic Marketing Leadership

Title: “Marketing Maestro: Shaping the Market Narrative”

Objective: Empower leaders to craft and execute strategic marketing initiatives that resonate with audiences and align with the organization’s vision during transition periods.

Weeks 1-4: Marketing Basics

  • Revisit core marketing principles and adapt them to the current market landscape and organizational goals.
  • Develop a marketing campaign that repositions a product or service line to align with changing consumer behaviors.

Weeks 5-8: Internet Marketing Fundamentals

  • Equip leaders with the knowledge to leverage digital channels for marketing and customer engagement.
  • Lead a digital marketing transformation project that integrates new online marketing techniques into the organization’s strategy.

Weeks 9-12: Social Media Marketing

  • Enhance the organization’s social media presence under the guidance of transitioning leaders, ensuring brand consistency and audience growth.
  • Initiate a social media strategy revamp, focusing on engagement tactics and content that reflect the transitional journey of the organization.

Start Your Learning From Here

LEARN | GROW | LEAD

Access Your Leadership Academy!

Evolutionary

Leadership Academy

Leadership

Excellence Academy

Leadership

On the Go

Audiobooks

Leadership

On the Go

Courses

Go

LEARN | GROW | LEAD

Access Your Leadership Academy!

Evolutionary

Leadership Academy

Leadership

Excellence Academy

Leadership

On the Go

Audiobooks

Leadership

On the Go

Courses