Session:11 Creating Products and Pricing Strategies to Meet Customers’ Needs

Hot Links Address Book

Introduction to Business | Leadership Development – Micro-Learning Session

Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/books/introduction-busines

1. What’s the latest in customer loyalty programs? For the answer, do a search for “loyalty programs” at SearchCRM.com, http://searchcrm.techtarget.com.
2. Considering a career in marketing? Read articles about different marketing topics of interest and visit the Marketing Jobs and Career Services and Student Resources areas at the American Marketing Association site, http://www.marketingpower.com.
3. What’s different about business-to-business marketing? Find out at the Business Marketing Association site, http://www.marketing.org.
4. How satisfied are American consumers today? The American Customer Satisfaction Index (ACSI) is an economic indicator based on modeling of customer evaluations. Find the latest survey results at http://www.theacsi.org.
5. So what’s so important about branding? Learn more about branding products at http://www.allaboutbrands.com.
6. See how one consulting firm helps clients pick the right name by pointing your web browser to http://www.namebase.com.
7. At Brandchannel.com, an online exchange, you’ll find branding success stories, failures, debates, and more: http://www.brandchannel.com.
8. Companies are turning to smart-pricing software to improve margins on products. Find out how one company’s software works at Zilliant’s website, http://www.zilliant.com.
9. If you have ever wondered how manufacturers make certain types of products, this is the site for you! At How Products Are Made, you can find the details on everything from accordions and action figures to zippers, and everything in between: http://www.madehow.com.