Session:12 Pricing Products and Services

References

Principles of Marketing | Leadership Development – Micro-Learning Session

Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing

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7. Keith S. Coulter, Pilsik Choi, and Kent B. Monroe, “Comma n’ Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions,” Journal of Consumer Psychology 22, no. 3 (July 2012): 395–407, https://doi.org/10.1016/j.jcps.2011.11.005.
8. Eric Yu, “What Is Psychological Pricing? 4 Strategies, Examples, and Tactics,” Price Intelligently, ProfitWell, updated June 28, 2021, https://www.priceintelligently.com/blog/bid/181764/psychological-pricing-strategy-where-s-your-head-at.
9. Yu, “What Is Psychological Pricing?”
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11. Christopher E. Ondeck et al., “State Price Gouging Laws and Price Controls: A Historical View on a Questionable Objective,” The National Law Review, September 18, 2020, https://www.natlawreview.com/article/state-price-gouging-laws-and-price-controls-historical-view-questionable-objective.
12. “Combating Price Gouging & Hoarding,” Coronavirus Response, United States Department of Justice, updated March 23, 2022, https://www.justice.gov/coronavirus/combatingpricegouginghoarding.
13. Mark Puleo, “The History of Price Gouging amid US Disasters and How Different States Fight against It,” AccuWeather, last modified July 1, 2019, https://www.accuweather.com/en/weather-news/the-history-of-price-gouging-amid-us-disasters-and-how-different-states-fight-against-it/344793.
14. Puleo, “History of Price Gouging.”
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22. Patrick Campbell, “What Is Market-Based Pricing: Advantages & Disadvantage (+Examples),” Recur, ProfitWell, February 19, 2020, https://www.profitwell.com/recur/all/market-based-pricing.
23. “Competitive Pricing: Definition, Advantages & Disadvantages,” Prisync Blog, Prisync, October 18, 2018, https://prisync.com/blog/competitive-pricing-advantages-vs-disadvantages/.
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25. Mary Hall, “Elasticity vs. Inelasticity of Demand: What’s the Difference?,” Investopedia, Dotdash Meredith, updated June 30, 2022, https://www.investopedia.com/ask/answers/012915/what-difference-between-inelasticity-and-elasticity-demand.asp.
26. Eliana Eitches and Vera Crain, “Using Gasoline Data to Explain Inelasticity,” Beyond the Numbers 5, no. 5 (March 2016), https://www.bls.gov/opub/btn/volume-5/using-gasoline-data-to-explain-inelasticity.htm.
27. Adam Hayes, “Cross Price Elasticity: Definition, Formula for Calculation, and Example,” Investopedia, Dotdash Meredith, updated July 31, 2022, https://www.investopedia.com/terms/c/cross-elasticity-demand.asp.
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35. Will Kenton, “Predatory Pricing,” Investopedia, Dotdash Meredith, updated January 30, 2022, https://www.investopedia.com/terms/p/predatory-pricing.asp.
36. Stacy Mitchell, “Wal-Mart Charged with Predatory Pricing,” Institute for Local Self-Reliance, November 1, 2000, https://ilsr.org/walmart-charged-predatory-pricing/.
37. Natalie B. Compton, “Texas Hotel Prices Skyrocketed after Power Outages. Here’s What to Know about Price Gouging,” Washington Post, February 17, 2021, https://www.washingtonpost.com/travel/tips/texas-hotel-storm-price-gouging/.
38. “History,” Warby Parker, accessed May 30, 2022, https://www.warbyparker.com/history.
39. Knowledge@Wharton, “The Consumer Psychology behind Warby Parker’s $95 Pricing for Eyeglasses,” Time, May 23, 2013, https://business.time.com/2013/05/23/the-consumer-psychology-behind-warby-parkers-95-pricing-for-eyeglasses/.
40. “10 Tips for Getting into the Wine Business,” Napa Valley Wine Academy, https://napavalleywineacademy.com/10-tips-for-getting-into-the-wine-business/
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42. https://us.nakedwines.com/content/about/about-us

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