Session:14 The Promotion Mix: Advertising and Public Relations
Applied Marketing Knowledge: Discussion Questions
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
1. List the objectives of advertising.
2. Explain the five approaches to creating a marketing budget.
3. List the tools used for public relations and explain how each of these are used.
4. List the tools used for publicity and explain how each is used.