Session:14 The Promotion Mix: Advertising and Public Relations
Critical Thinking Exercises
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
1. Explain the key metrics used to measure the success of an advertising campaign.
2. List the advantages and disadvantages of public relations.
3. Provide examples of ethical issues related to advertising and include ways to avoid them.
4. Provide examples of ethical issues related to public relations and include the ways to avoid them.