Session:15 The Promotion Mix: Personal Selling and Sales Promotion
Critical Thinking Exercises
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
1. Compose a paragraph (150–200 words) using all of the following terms as they relate to personal selling. The goal is to prove you understand the meaning of each term.
Terms:
- Order takers
- Inside order takers
- Outside order takers
- Order getters
- Support personnel
- Missionary salespeople
- Technical specialists
- Team selling
2. Consider the promotions that you have participated in. List them and the product that they were used to promote. Did you buy the product based on the promotion? If you did, what was the selling point? If you did not, where did it miss the mark? Pick a product that you are familiar with, and create a promotion aimed at the consumer.
3. Identify a time you’ve read about or were personally involved in an unethical sales experience.