Session:17 Distribution: Delivering Customer Value

Marketing Plan Exercise

Principles of Marketing | Leadership Development – Micro-Learning Session

Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing

Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the course. You may need to conduct research in order to obtain necessary information.

Instructions: Using the Marketing Plan Template file you created from Marketing and Customer Value assignment and expanded upon in Strategic Planning in MarketingMarket Segmentation, Targeting, and PositioningMarketing Research and Market IntelligenceProducts: Consumer OfferingsPricing Products and Services, and Integrated Marketing Communications, complete the following section of your marketing plan:

  • Marketing Strategy: Distribution

Submit the marketing plan to your instructor for grading and feedback.

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