SESSION:2 Strategic Planning in MarketingReferences

Session:2 Strategic Planning in Marketing

References

Principles of Marketing | Leadership Development – Micro-Learning Session

Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing

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3. Geyser, “Best Marketing Strategy Examples.”

4. Ibid.

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18. Kaur, “Conducting a Gap Analysis.”

19. Kaur, “Conducting a Gap Analysis.”

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66. Porte Brown Accountants & Advisors, “KPI of the Week.”

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71. Sherman, “How Do You Calculate?”

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74. Paul, “Top Metrics and Strategies.”

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77. TBH Creative, “Case Study.”

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79. Shivani, “Marketing Ethics.”

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82. Michael Ledecky, “Corporate Social Responsibility: Past, Present, and Future,” Resources to Engage Your Cause (blog), EVERFI, last modified July 20, 2022, https://everfi.com/blog/community-engagement/csr-history/.

83. Submittable, “Millennials, Gen Z, and the Rising Demand for Corporate Social Responsibility,” American Marketing Association, July 6, 2020, https://www.ama.org/2020/07/06/millennials-gen-z-and-the-rising-demand-for-corporate-social-responsibility/.

84. Submittable, “Millennials, Gen Z.”

85. Ibid.

86. Ibid.

87. Zach Hrynowski and Megan Brenan, “What Percentage of Americans Vape?,” Gallup News, Gallup, August 19, 2021, https://news.gallup.com/poll/267413/percentage-americans-vape.aspx.

88. Meagan Parrish, “The 2009 Toyota Accelerator Scandal That Wasn’t What It Seemed,” Manufacturing.net, Industrial Media, August 11, 2016, https://www.manufacturing.net/automotive/blog/13110434/the-2009-toyota-accelerator-scandal-that-wasnt-what-it-seemed.

89. Danielle Douglas and Michael A. Fletcher, “Toyota Reaches $1.2 Billion Settlement to End Probe of Accelerator Problems,” Washington Post, March 19, 2014, https://www.washingtonpost.com/business/economy/toyota-reaches-12-billion-settlement-to-end-criminal-probe/2014/03/19/5738a3c4-af69-11e3-9627-c65021d6d572_story.html.

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93. Blue Zones, “History of Blue Zones.”

Session:2 Strategic Planning in Marketing

References

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