Session:4 Business Markets and Purchasing Behavior
Critical Thinking Exercises
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
1. Compose a paragraph of 250–500 words using all of the following terms as they relate to B2B. The goal is to prove you understand the meaning of each term.
Terms:
business markets
institutions
business culture
competitors
internal factors
gatekeeper
deciders
problem recognition
buying center
economic factors
personal selling
derived demand
product specifications
reseller
performance review
2. Explain the Foreign Corrupt Practices Act and why it is important as US businesses compete in the international marketplace.
3. Tesla is building a 10 million square-foot “Gigafactory” in Nevada. While Tesla didn’t rely on systems selling in building the manufacturing facility, the company did contract with many suppliers, such as Anning-Johnson, to provide vital elements such as decking. For Tesla, this was a new task situation. List the various phases Tesla went through to arrive at the construction and operation of this lithium-ion battery Gigafactory.