Session:4 Business Markets and Purchasing Behavior

What Do Marketers Do?

Principles of Marketing | Leadership Development – Micro-Learning Session

Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing

Utilize LinkedIn to find brand managers in your geographic area, and invite one or more to connect with you. It’s best to go beyond the suggested LinkedIn request message and be more inviting and clearer on why you are reaching out to them. Once linked, “interview” the professional by asking questions. A few questions to begin with might be: Was there a particular class in college that resonated with you and your career goals? How did you find your first internship? Do you have suggestions that can help me improve my LinkedIn profile? Additional questions may explore their education, their experience, their career goals, and how they spend their days and weeks.

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Leadership

On the Go

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Free Leadership Resource Library

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