Session:4 Trademark Basics

Answer Key

Introduction to Intellectual Property | Leadership Development – Micro-Learning Session

Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/introduction-intellectual-property

1. B.
2. C.
3. C.
4. D.
5. A.
6. D.
7. C.
8. B.
9. C.
10. D.
11. D.
12. B.
13. A.
14. C.
15. C.
16. B.
17. A.
18. A.
19. A. Name (Chanel); B. Device (a sound).; C. Device (the distinctive blue color).; D. Device (a sound).
20. C.
21. C.
22. C.
23. B.
24. B.
25. A. Arbitrary. “Apple” is an example of a real word in common usage that has absolutely no relationship to the product or service being sold.; B. Fanciful. “Xerox” is a completely invented word that has no meaning except to indicate the source of a copier manufacturer. Fanciful marks are the strongest type of mark you can have.; C. Suggestive. The word “iPad” suggests or implies a quality or characteristic of the good being sold and is distinctive to its manufacturer (Apple).; D. Suggestive. Again, “Coppertone” suggests the quality or color of the tan you’ll get, while indicating which company is selling it.; E. Descriptive. “Windows” is one of the rare marks that describe the nature of a distinctive product (computer software) from a unique manufacturer.
26. C.
27. B.
28. D.
29. D.
30. A.
31. B.
32. D.
33. D.
34. B.
35. A.
36. A.
37. B.