Session:5 Market Segmentation, Targeting, and Positioning
Building Your Personal Brand
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
There are numerous examples of successful personal brands. For good examples, read this article from the Webflow blog where 18 of the best personal brand examples in 2022 are listed. Using what you learned in this chapter about marketing to target markets and using the inspiration and knowledge gained from this article, write the opening page to your website. Keep in mind the things shared in the article on what made the personal brands stand out. And know your target market so you can craft a message that will appeal to them.