Session:5 Market Segmentation, Targeting, and Positioning
References
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
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17. Ibid.
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25. Roy, “Market Segmentation.”
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28. Roy, “Market Segmentation.”
29. Roy, “Market Segmentation.”
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31. Wind and Bell, “Market Segmentation.”
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37. Ibid.
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39. Ibid.
40. Ibid.
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42. Ibid.
43. Ian Burke, “From a 7-Patty Whopper to Burgers with Black Buns, Here Are 13 of the Wildest International Burger King Menu Items,” Insider, August 18, 2019, https://www.insider.com/13-wild-burger-king-promotional-menu-items-not-in-us-2019-6.
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