Session:7 Marketing in a Global Environment
Applied Marketing Knowledge: Discussion Questions
Principles of Marketing | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing
1. Why do most global organizations envision the world as a huge market without borders?
2. Describe the differences between exporting products, forming joint ventures, and licensing products.
3. What factors do companies consider when determining a foreign country’s market attractiveness?
4. Adding value to the delivery network is tricky and complex for international sellers. With whom do these sellers usually partner to move products seamlessly through distribution channels?