Entrepreneurship | Leadership Development – Micro-Learning Session
Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/entrepreneurship
1. ________ is like the origin story for a brand.
2. Identify the correct terms used in this text for setting SMART goals.
3. What is defined as the thing your organization does that people will pay for or contribute to?
4. When an entrepreneur’s story becomes part of the mythology of a corporation and its purpose, this is known as a/an ________.
5. When someone supports your products and your brand so much that they begin speaking on your behalf in person and on social media, they are known as a/an ________.
6. In previous decades, a term for a related phenomenon was “Keeping up with the Joneses.” This refers to a sense that if we are not living our best life, having the most fun, enjoying the best foods, fashion, and so on, then we are not living the life we should. This term can refer to both a short-term concern and a general anxiety that others are enjoying life more than we are.
7. Pitches have different purposes, depending on the target audience. The constant in every pitch is that it ________.
8. An abbreviated pitch that you memorize is called an elevator pitch. Meant to be given in person, it should be ________.
9. A graphic worksheet that sets forth the value proposition of any startup and allows you to identify stakeholders, and key inputs and outputs is the ________.
10. An agreement between an individual employee and a company that states that innovations belong to the company, even if an individual makes substantial contributions.
11. A ________ is a license granting exclusivity, as in the exclusive rights to manufacture and sell a specific product.
12. Numerical measurements providing data on how people use a product or service results in ________ data.
13. More complex data indicating why and how people use or might use a product or innovation is known as ________ data.
14. The ________ is the specific request for funding, mentorship, collaborators, and/or business partners that appears in a pitch.
15. The student entrepreneurship organization highlighted in this chapter is ________.