7.1 Clarifying Your Vision, Mission, and Goals

This publication offers a thematic analysis of how mission statements are used in higher education: https://muse.jhu.edu/article/196947

This video provides a walkthrough for crafting your mission statement: https://www.entrepreneur.com/article/65230

7.2 Sharing Your Entrepreneurial Story

Using empathy in storybuilding: https://www.inc.com/craig-bloem/all-strong-startup-brands-have-a-great-story-heres-how-to-tell-yours.html

Harvard Business Review’s how to craft a corporate narrative: https://hbr.org/2016/03/how-to-build-a-strategic-narrative

7.3 Developing Pitches for Various Audiences and Goals

Pitch deck templates: https://articles.bplans.com/what-to-include-in-your-pitch-deck/ and https://www.forbes.com/sites/allbusiness/2017/03/04/how-to-create-a-great-investor-pitch-deck-for-startups-seeking-financing/#4bbce7c2003e and https://www.startupgrind.com/blog/the-quick-and-dirty-guide-to-creating-a-winning-pitch-deck/

7.4 Protecting Your Idea and Polishing the Pitch through Feedback

Patent pitfalls to avoid:

Patent Drafting: Learning from common patent application mistakes

Giving and receiving better: https://www.entrepreneur.com/article/219437

NDA templates: https://www.rocketlawyer.com/

7.5 Reality Check: Contests and Competitions

The International Business Model Competition that focuses on Lean Startup models, sponsored by BYU and Harvard: http://www.businessmodelcompetition.com/