8.1 Entrepreneurial Marketing and the Marketing Mix

American Marketing Association: https://www.ama.org

Small Business Administration: https://www.sba.gov/

8.3 Marketing Techniques and Tools for Entrepreneurs

AMA Digital Marketing Certification: https://www.ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx

AMA on Demand course: Digital Marketing: Delivering a Custom Experience: https://www.ama.org/events-training/virtual-events/Pages/digital-marketing-virtual-conference-051717.aspx

Google Ads: https://ads.google.com/home/

Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision

Hubspot Google Ads guide: https://blog.hubspot.com/marketing/google-adwords-ppc

8.4 Entrepreneurial Branding

Hubspot’s Beginner’s guide to branding: https://blog.hubspot.com/agency/develop-brand-identity#.WgSASHcJI2E.mailto

8.5 Marketing Strategy and the Marketing Plan

Business Model Canvas: https://strategyzer.com/canvas/business-model-canvas

Hubspot Marketing Plan templates: https://blog.hubspot.com/marketing/marketing-plan-template-generator

Small Business Administration: https://www.sba.gov/business-guide/manage-your-business/marketing-sales

8.6 Sales and Customer Service

Cialdini online tools: https://www.influenceatwork.com/

Hoffman Sales Training: https://sellhoffman.com/

Neil Rackman: http://neilrackham.com/

Spin Selling: https://blog.hubspot.com/sales/spin-selling-the-ultimate-guide

Zig Ziglar: https://www.ziglar.com/

The State of Customer Service: https://offers.hubspot.com/state-of-customer-service?hubs_post-cta=anchor&hsCtaTracking=9c545446-aacf-47a3-bfb3-1998f78b79c8%7C4f98051f-03f6-4061-9a68-5de8fcbb40c1

Cialdini, R. B. (2001). Influence: Science and Practice (4th ed.). Boston: Allyn & Bacon: Explains some aspects of the sales process in a fun and fact-based manner.