SESSION:13 Integrated Marketing Communications
Key Terms
Session:13 Integrated Marketing Communications Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 5A framework map of the consumer’s various need states as they find out about a product and finally decide to purchase advertising a […]
SESSION:13 Integrated Marketing Communications
Chapter Summary
Session:13 Integrated Marketing Communications Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing After the marketer has facilitated all the other marketing mix variables, they are ready to communicate with their intended target audience. Marketers have […]
SESSION:13 Integrated Marketing Communications
13.5 Ethical Issues in Marketing Communication
Session:13 Integrated Marketing Communications 13.5 Ethical Issues in Marketing Communication Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify ethical issues with respect to […]
SESSION:13 Integrated Marketing Communications
13.4 Steps in the IMC Planning Process
Session:13 Integrated Marketing Communications 13.4 Steps in the IMC Planning Process Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the steps in the […]
SESSION:13 Integrated Marketing Communications
13.3 Integrated Marketing Communications
Session:13 Integrated Marketing Communications 13.2 The Communication Process Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define integrated marketing communications (IMC). 2 Discuss why IMC […]
SESSION:13 Integrated Marketing Communications
13.2 The Communication Process
Session:13 Integrated Marketing Communications 13.2 The Communication Process Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the communication process. 2 Identify and discuss each […]
SESSION:13 Integrated Marketing Communications
13.1 The Promotion Mix and Its Elements
Session:13 Integrated Marketing Communications 13.1 The Promotion Mix and Its Elements Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define the promotion mix and […]
SESSION:12 Pricing Products and Services
References
Session:12 Pricing Products and Services References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. George Hatch, “What You Need to Know about Amazon Prime: 2005–Today,” Pattern Blog, Pattern, August 20, 2020, https://pattern.com/blog/amazon-prime-a-timeline-from-2005-to-2020/. 2. Parkev Tatevosian, “Amazon Reaches 200 Million […]
SESSION:12 Pricing Products and Services
Closing Company Case
Session:12 Pricing Products and Services Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Naked Wines Buying a good bottle of wine can be hit or miss. A consumer can pay a lot and not […]
SESSION:12 Pricing Products and Services
Marketing Plan Exercise
Session:12 Pricing Products and Services Marketing Plan Exercise Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout […]