SESSION:18 Retailing and Wholesaling
18.6 Recent Trends in Wholesaling
Session:18 Retailing and Wholesaling 18.6 Recent Trends in Wholesaling Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain the impact of growing competition and […]
SESSION:18 Retailing and Wholesaling
18.5 Wholesaling
Session:18 Retailing and Wholesaling 18.5 Wholesaling Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define wholesaling. 2 Identify different types of wholesalers. Wholesaling Defined Wholesaling is […]
SESSION:18 Retailing and Wholesaling
18.4 Recent Trends in Retailing
Session:18 Retailing and Wholesaling 18.4 Recent Trends in Retailing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List major trends and developments in retailing. […]
SESSION:18 Retailing and Wholesaling
18.3 Retailing Strategy Decisions
Session:18 Retailing and Wholesaling 18.3 Retailing Strategy Decisions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how pricing affects retail strategy decisions. 2 Explain […]
SESSION:18 Retailing and Wholesaling
18.2 Major Types of Retailers
Session:18 Retailing and Wholesaling 18.2 Major Types of Retailers Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Characterize various store retailers. 2 Characterize various non-store […]
SESSION:18 Retailing and Wholesaling
18.1 Retailing and the Role of Retailers in the Distribution Channel
Session:18 Retailing and Wholesaling 18.1 Retailing and the Role of Retailers in the Distribution Channel Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define […]
SESSION:17 Distribution: Delivering Customer Value
References
Session:17 Distribution: Delivering Customer Value References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. “Outstanding Foods: Taking This Little Pig-Free Bacon Chip to Market,” BeyondBrands, accessed March 27, 2022, https://www.beyondbrands.org/work/outstandingfoods. 2. “Apples,” Agricultural Marketing Resource Center, Iowa State […]
SESSION:17 Distribution: Delivering Customer Value
Closing Company Case
Session:17 Distribution: Delivering Customer Value Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Global Containers & Custom Packaging Inc. It happens without much thinking—you go online, click on the item, add it to your […]
SESSION:17 Distribution: Delivering Customer Value
Marketing Plan Exercise
Session:17 Distribution: Delivering Customer Value Marketing Plan Exercise Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout […]
SESSION:17 Distribution: Delivering Customer Value
What Do Marketers Do?
Session:17 Distribution: Delivering Customer Value What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Contact one of the following businesses and ask to speak to a person in the supply chain or logistics department. […]