SESSION:17 Distribution: Delivering Customer Value
17.2 Types of Marketing Channels
Session:17 Distribution: Delivering Customer Value 17.2 Types of Marketing Channels Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the types of marketing channels […]
SESSION:17 Distribution: Delivering Customer Value
17.1 The Use and Value of Marketing Channels
Session:17 Distribution: Delivering Customer Value 17.1 The Use and Value of Marketing Channels Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the use […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
References
Session:16 Direct, Online, Social Media, and Mobile Marketing References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. “Number of Active Subscribers of HelloFresh and Blue Apron from 2016 to 2021,” Statista, accessed February 13, 2022, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/. 2. Tom […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Closing Company Case
Session:16 Direct, Online, Social Media, and Mobile Marketing Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Publix Founded in 1930, supermarket chain Publix started with one store in Winter Haven, Florida. It now has over 1,200 […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
What Do Marketers Do?
Session:16 Direct, Online, Social Media, and Mobile Marketing What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Check out the Association of National Advertisers (ANA) website, and scan the wealth of information available. It offers […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Building Your Personal Brand
Session:16 Direct, Online, Social Media, and Mobile Marketing Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Goal-setting is the development of an action plan designed to motivate and guide an individual, group, or […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Critical Thinking Exercises
Session:16 Direct, Online, Social Media, and Mobile Marketing Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Compose a paragraph (150–200 words) using all of the following terms as they relate to direct, online, […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Applied Marketing Knowledge: Discussion Questions
Session:16 Direct, Online, Social Media, and Mobile Marketing Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. The Association of National Marketers (ANA) acquired the Data & Marketing Association (formerly the Direct […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Key Terms
Session:16 Direct, Online, Social Media, and Mobile Marketing Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing affiliates people or companies that earn a commission for driving traffic to another person’s or company’s website where they […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Chapter Summary
Session:16 Direct, Online, Social Media, and Mobile Marketing Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Direct, online, and social media marketing include a mix of useful tools that help marketers engage with targeted consumers […]