SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.4 Ethical Issues in Digital Marketing and Social Media
Session:16 Direct, Online, Social Media, and Mobile Marketing 16.4 Ethical Issues in Digital Marketing and Social Media Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.3 Metrics Used to Evaluate the Success of Online Marketing
Session:16 Direct, Online, Social Media, and Mobile Marketing 16.3 Metrics Used to Evaluate the Success of Online Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.2 Social Media and Mobile Marketing
Session:16 Direct, Online, Social Media, and Mobile Marketing 16.2 Social Media and Mobile Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss social […]
SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.1 Traditional Direct Marketing
Session:16 Direct, Online, Social Media, and Mobile Marketing 16.1 Traditional Direct Marketing Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 List and describe the […]
SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
References
Session:15 The Promotion Mix: Personal Selling and Sales Promotion References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. “Sales Force Automation Technology and CRM: What’s the Difference?,” Sales Blog & Field Sales Management, ForceManager, last modified February 4, […]
SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Closing Company Case
Session:15 The Promotion Mix: Personal Selling and Sales Promotion Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Cutco In 1949, Cutco began manufacturing knives in Olean, New York. At the time, Cutco was making products for […]
SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
What Do Marketers Do?
Session:15 The Promotion Mix: Personal Selling and Sales Promotion What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing We are surrounded by personal selling encounters: cell phone, insurance, services in a bank, restaurant, and […]
SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Building Your Personal Brand
Session:15 The Promotion Mix: Personal Selling and Sales Promotion Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Consider the concept of personal selling, and apply it to yourself. What information would you need? […]
SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Critical Thinking Exercises
Session:15 The Promotion Mix: Personal Selling and Sales Promotion Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Compose a paragraph (150–200 words) using all of the following terms as they relate to personal […]
SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Applied Marketing Knowledge: Discussion Questions
Session:15 The Promotion Mix: Personal Selling and Sales Promotion Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Consider which of the sales positions you have engaged with in the last month. […]