SESSION:14 The Promotion Mix: Advertising and Public Relations
Closing Company Case

Session:14 The Promotion Mix: Advertising and Public Relations Closing Company Case Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Peloton If you have ever taken a class at your local gym, you know the excitement of the […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
What Do Marketers Do?

Session:14 The Promotion Mix: Advertising and Public Relations What Do Marketers Do? Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing Send a message to your college or university marketing department asking for a time to talk to […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
Building Your Personal Brand

Session:14 The Promotion Mix: Advertising and Public Relations Building Your Personal Brand Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing The act of building a personal brand requires a commitment that comes with having a well-developed and […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
Critical Thinking Exercises

Session:14 The Promotion Mix: Advertising and Public Relations Critical Thinking Exercises Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Explain the key metrics used to measure the success of an advertising campaign. 2. List the advantages […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
Applied Marketing Knowledge: Discussion Questions

Session:14 The Promotion Mix: Advertising and Public Relations Applied Marketing Knowledge: Discussion Questions Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. List the objectives of advertising. 2. Explain the five approaches to creating a marketing budget. […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
Key Terms

Session:14 The Promotion Mix: Advertising and Public Relations Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing advertising paid communication messages that identify a brand or organization and are intended to reach a large number of […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
Chapter Summary

Session:14 The Promotion Mix: Advertising and Public Relations Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing In this chapter, we discuss the importance of advertising and public relations in the promotional mix. Major decisions that […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.6 Ethical Concerns in Advertising and Public Relations

Session:14 The Promotion Mix: Advertising and Public Relations 14.6 Ethical Concerns in Advertising and Public Relations Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.5 The Advantages and Disadvantages of Public Relations

Session:14 The Promotion Mix: Advertising and Public Relations 14.5 The Advantages and Disadvantages of Public Relations Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.4 Public Relations and Its Role in the Promotion Mix

Session:14 The Promotion Mix: Advertising and Public Relations 14.4 Public Relations and Its Role in the Promotion Mix Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be […]