SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Key Terms

Session:15 The Promotion Mix: Personal Selling and Sales Promotion Key Terms Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing adaptive selling an approach to personal selling in which selling behaviors are altered during the sales interaction or […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Chapter Summary

Session:15 The Promotion Mix: Personal Selling and Sales Promotion Chapter Summary Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing This chapter covers personal selling and promotions, both integral components of marketing. Personal selling is defined as communication […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.7 Ethical Issues in Personal Selling and Sales Promotion

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.7 Ethical Issues in Personal Selling and Sales Promotion Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.6 Main Types of Sales Promotion

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.6 Main Types of Sales Promotion Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.5 Sales Promotion and Its Role in the Promotion Mix

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.5 Sales Promotion and Its Role in the Promotion Mix Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.4 Management of the Sales Force

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.4 Management of the Sales Force Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.3 Steps in the Personal Selling Process

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.3 Steps in the Personal Selling Process Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able to: […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.2 Classifications of Salespeople Involved in Personal Selling

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.2 Classifications of Salespeople Involved in Personal Selling Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will be able […]

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.1 Personal Selling and Its Role in the Promotion Mix

Session:15 The Promotion Mix: Personal Selling and Sales Promotion 15.1 Personal Selling and Its Role in the Promotion Mix Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing LEARNING OUTCOMES By the end of this section, you will […]

SESSION:14 The Promotion Mix: Advertising and Public Relations
References

Session:14 The Promotion Mix: Advertising and Public Relations References Principles of Marketing | Leadership Development – Micro-Learning Session Rice University 2020 | Michael Laverty, Colorado State University Global Chris Littel, North Carolina State University| https://openstax.org/details/books/principles-marketing 1. Leo Burnett (website), accessed July 7, 2022, https://leoburnett.com/. 2. Leo Burnett. 3. Andrew Long, “‘Fancy a McDonald’s?’ Serves Up Life’s Simple Pleasures: […]