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SESSION:1 The Entrepreneurial Perspective
1.1 Entrepreneurship Today
SESSION:1 The Entrepreneurial Perspective
1.2 Entrepreneurial Vision and Goals
SESSION:1 The Entrepreneurial Perspective
1.3 The Entrepreneurial Mindset
SESSION:1 The Entrepreneurial Perspective
Key Terms
SESSION:1 The Entrepreneurial Perspective
Summary
SESSION:1 The Entrepreneurial Perspective
Review Questions
SESSION:1 The Entrepreneurial Perspective
Discussion Questions
SESSION:1 The Entrepreneurial Perspective
Case Questions
SESSION:1 The Entrepreneurial Perspective
Suggested Resources
SESSION:2 The Entrepreneurial Journey and Pathways
2.1 Overview of the Entrepreneurial Journey
SESSION:2 The Entrepreneurial Journey and Pathways
2.2 The Process of Becoming an Entrepreneur
SESSION:2 The Entrepreneurial Journey and Pathways
2.3 Entrepreneurial Pathways
SESSION:2 The Entrepreneurial Journey and Pathways
2.4 Frameworks to Inform Your Entrepreneurial Path
SESSION:2 The Entrepreneurial Journey and Pathways
Key Terms
SESSION:2 The Entrepreneurial Journey and Pathways
Summary
SESSION:2 The Entrepreneurial Journey and Pathways
Review Questions
SESSION:2 The Entrepreneurial Journey and Pathways
Discussion Questions
SESSION:2 The Entrepreneurial Journey and Pathways
Case Questions
SESSION:2 The Entrepreneurial Journey and Pathways
Suggested Resources
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
3.1 Ethical and Legal Issues in Entrepreneurship
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
3.2 Corporate Social Responsibility and Social Entrepreneurship
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
Key Terms
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
Summary
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
Review Questions
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
Discussion Questions
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
Case Questions
SESSION:3 The Ethical and Social Responsibilities of Entrepreneurs
Suggested Resources
SESSION:4 Creativity, Innovation, and Invention
4.1 Tools for Creativity and Innovation
SESSION:4 Creativity, Innovation, and Invention
4.2 Creativity, Innovation, and Invention: How They Differ
SESSION:4 Creativity, Innovation, and Invention
4.3 Developing Ideas, Innovations, and Inventions
SESSION:4 Creativity, Innovation, and Invention
Key Terms
SESSION:4 Creativity, Innovation, and Invention
Summary
SESSION:4 Creativity, Innovation, and Invention
Review Questions
SESSION:4 Creativity, Innovation, and Invention
Discussion Questions
SESSION:4 Creativity, Innovation, and Invention
Case Questions
SESSION:4 Creativity, Innovation, and Invention
Suggested Resources
SESSION:5 Identifying Entrepreneurial Opportunity
5.1 Entrepreneurial Opportunity
SESSION:5 Identifying Entrepreneurial Opportunity
5.2 Researching Potential Business Opportunities
SESSION:5 Identifying Entrepreneurial Opportunity
5.3 Competitive Analysis
SESSION:5 Identifying Entrepreneurial Opportunity
Key Terms
SESSION:5 Identifying Entrepreneurial Opportunity
Summary
SESSION:5 Identifying Entrepreneurial Opportunity
Review Questions
SESSION:5 Identifying Entrepreneurial Opportunity
Discussion Questions
SESSION:5 Identifying Entrepreneurial Opportunity
Case Questions
SESSION:5 Identifying Entrepreneurial Opportunity
Suggested Resources
SESSION:6 Problem Solving and Need Recognition Techniques
6.1 Problem Solving to Find Entrepreneurial Solutions
SESSION:6 Problem Solving and Need Recognition Techniques
6.2 Creative Problem-Solving Process
SESSION:6 Problem Solving and Need Recognition Techniques
6.3 Design Thinking
SESSION:6 Problem Solving and Need Recognition Techniques
6.4 Lean Processes
SESSION:6 Problem Solving and Need Recognition Techniques
Key Terms
SESSION:6 Problem Solving and Need Recognition Techniques
Summary
SESSION:6 Problem Solving and Need Recognition Techniques
Review Questions
SESSION:6 Problem Solving and Need Recognition Techniques
Discussion Questions
SESSION:6 Problem Solving and Need Recognition Techniques
Case Questions
SESSION:6 Problem Solving and Need Recognition Techniques
Suggested Resources
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
7.1 Clarifying Your Vision, Mission, and Goals
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
7.2 Sharing Your Entrepreneurial Story
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
7.3 Developing Pitches for Various Audiences and Goals
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
7.5 Reality Check: Contests and Competitions
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
Key Terms
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
Summary
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
Review Questions
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
Discussion Questions
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
Case Questions
SESSION:7 Telling Your Entrepreneurial Story and Pitching the Idea
Suggested Resources
SESSION:8 Entrepreneurial Marketing and Sales Introduction
8.1 Entrepreneurial Marketing and the Marketing Mix
SESSION:8 Entrepreneurial Marketing and Sales Introduction
8.2 Market Research, Market Opportunity Recognition, and Target Market
SESSION:8 Entrepreneurial Marketing and Sales Introduction
8.3 Marketing Techniques and Tools for Entrepreneurs
SESSION:8 Entrepreneurial Marketing and Sales Introduction
8.4 Entrepreneurial Branding
SESSION:8 Entrepreneurial Marketing and Sales Introduction
8.5 Marketing Strategy and the Marketing Plan
SESSION:8 Entrepreneurial Marketing and Sales Introduction
8.6 Sales and Customer Service
SESSION:8 Entrepreneurial Marketing and Sales Introduction
Key Terms
SESSION:8 Entrepreneurial Marketing and Sales Introduction
Summary
SESSION:8 Entrepreneurial Marketing and Sales Introduction
Review Questions
SESSION:8 Entrepreneurial Marketing and Sales Introduction
Discussion Questions
SESSION:8 Entrepreneurial Marketing and Sales Introduction
Case Questions
SESSION:8 Entrepreneurial Marketing and Sales Introduction
Suggested Resources
SESSION:9 Entrepreneurial Finance and Accounting
9.1 Overview of Entrepreneurial Finance and Accounting Strategies
SESSION:9 Entrepreneurial Finance and Accounting
9.2 Special Funding Strategies
SESSION:9 Entrepreneurial Finance and Accounting
9.3 Accounting Basics for Entrepreneurs
SESSION:9 Entrepreneurial Finance and Accounting
9.4 Developing Startup Financial Statements and Projections
SESSION:9 Entrepreneurial Finance and Accounting
Key Terms
SESSION:9 Entrepreneurial Finance and Accounting
Summary
SESSION:9 Entrepreneurial Finance and Accounting
Review Questions
SESSION:9 Entrepreneurial Finance and Accounting
Discussion Questions
SESSION:9 Entrepreneurial Finance and Accounting
Case Questions
SESSION:9 Entrepreneurial Finance and Accounting
Suggested Resources
SESSION:10 Launch for Growth to Success
10.1 Launching the Imperfect Business: Lean Startup
SESSION:10 Launch for Growth to Success
10.2 Why Early Failure Can Lead to Success Later
SESSION:10 Launch for Growth to Success
10.3 The Challenging Truth about Business Ownership
SESSION:10 Launch for Growth to Success
10.4 Managing, Following, and Adjusting the Initial Plan
SESSION:10 Launch for Growth to Success
10.5 Growth: Signs, Pains, and Cautions
SESSION:10 Launch for Growth to Success
Key Terms
SESSION:10 Launch for Growth to Success
Summary
SESSION:10 Launch for Growth to Success
Review Questions
SESSION:10 Launch for Growth to Success
Discussion Questions
SESSION:10 Launch for Growth to Success
Case Questions
SESSION:10 Launch for Growth to Success
Suggested Resources
SESSION:11 Business Model and Plan
11.1 Avoiding the “Field of Dreams” Approach
SESSION:11 Business Model and Plan
11.2 Designing the Business Model
SESSION:11 Business Model and Plan
11.3 Conducting a Feasibility Analysis
SESSION:11 Business Model and Plan
11.4 The Business Plan
SESSION:11 Business Model and Plan
Key Terms
SESSION:11 Business Model and Plan
Summary
SESSION:11 Business Model and Plan
Review Questions
SESSION:11 Business Model and Plan
Discussion Questions
SESSION:11 Business Model and Plan
Case Questions
SESSION:11 Business Model and Plan
Suggested Resources
SESSION:12 Building Networks and Foundations
12.1 Building and Connecting to Networks
SESSION:12 Building Networks and Foundations
12.2 Building the Entrepreneurial Dream Team
SESSION:12 Building Networks and Foundations
12.3 Designing a Startup Operational Plan
SESSION:12 Building Networks and Foundations
Key Terms
SESSION:12 Building Networks and Foundations
Summary
SESSION:12 Building Networks and Foundations
Review Questions
SESSION:12 Building Networks and Foundations
Discussion Questions
SESSION:12 Building Networks and Foundations
Case Questions
SESSION:12 Building Networks and Foundations
Suggested Resources
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.1 Business Structures: Overview of Legal and Tax Considerations
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.2 Corporations
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.3 Partnerships and Joint Ventures
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.4 Limited Liability Companies
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.5 Sole Proprietorships
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
13.7 Mitigating and Managing Risks
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
Key Terms
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
Summary
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
Review Questions
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
Discussion Questions
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
Case Questions
SESSION:13 Business Structure Options: Legal, Tax, and Risk Issues
Suggested Resources
SESSION:14 Fundamentals of Resource Planning
14.1 Types of Resources
SESSION:14 Fundamentals of Resource Planning
14.2 Using the PEST Framework to Assess Resource Needs
SESSION:14 Fundamentals of Resource Planning
14.3 Managing Resources over the Venture Life Cycle
SESSION:14 Fundamentals of Resource Planning
Key Terms
SESSION:14 Fundamentals of Resource Planning
Summary
SESSION:14 Fundamentals of Resource Planning
Review Questions
SESSION:14 Fundamentals of Resource Planning
Discussion Questions
SESSION:14 Fundamentals of Resource Planning
Case Questions
SESSION:14 Fundamentals of Resource Planning
Suggested Resources
SESSION:15 Next Steps
15.1 Launching Your Venture
SESSION:15 Next Steps
15.2 Making Difficult Business Decisions in Response to Challenges
SESSION:15 Next Steps
15.3 Seeking Help or Support
SESSION:15 Next Steps
15.4 Now What? Serving as a Mentor, Consultant, or Champion
SESSION:15 Next Steps
15.5 Reflections: Documenting the Journey
SESSION:15 Next Steps
Key Terms
SESSION:15 Next Steps
Summary
SESSION:15 Next Steps
Review Questions
SESSION:15 Next Steps
Discussion Questions
SESSION:15 Next Steps
Case Questions
SESSION:15 Next Steps
Suggested Resources
SESSION:15 Next Steps
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