SESSION:1 Marketing and Customer Value
1.1 Marketing and the Marketing Process

SESSION:1 Marketing and Customer Value
1.2 The Marketing Mix and the 4Ps of Marketing

SESSION:1 Marketing and Customer Value
1.3 Factors Comprising and Affecting the Marketing Environmen

SESSION:1 Marketing and Customer Value
1.4 Evolution of the Marketing Concept

SESSION:1 Marketing and Customer Value
1.5 Determining Consumer Needs and Wants

SESSION:1 Marketing and Customer Value
1.6 Customer Relationship Management (CRM)

SESSION:1 Marketing and Customer Value
1.7 Ethical Marketing

SESSION:1 Marketing and Customer Value
Chapter Summary

SESSION:1 Marketing and Customer Value
Key Terms

SESSION:1 Marketing and Customer Value
Applied Marketing Knowledge: Discussion Questions

SESSION:1 Marketing and Customer Value
Critical Thinking Exercises

SESSION:1 Marketing and Customer Value
Building Your Personal Brand

SESSION:1 Marketing and Customer Value
What Do Marketers Do?

SESSION:1 Marketing and Customer Value
Marketing Plan Exercise

SESSION:1 Marketing and Customer Value
Closing Company Case

SESSION:1 Marketing and Customer Value
References

SESSION:2 Strategic Planning in Marketing
2.1 Developing a Strategic Plan

SESSION:2 Strategic Planning in Marketing
2.2 The Role of Marketing in the Strategic Planning Process

SESSION:2 Strategic Planning in Marketing
2.3 Purpose and Structure of the Marketing Plan

SESSION:2 Strategic Planning in Marketing
2.4 Marketing Plan Progress Using Metrics

SESSION:2 Strategic Planning in Marketing
2.5 Ethical Issues in Developing a Marketing Strategy

SESSION:2 Strategic Planning in Marketing
Chapter Summary

SESSION:2 Strategic Planning in Marketing
Key Terms

SESSION:2 Strategic Planning in Marketing
Applied Marketing Knowledge: Discussion Questions

SESSION:2 Strategic Planning in Marketing
Critical Thinking Exercises

SESSION:2 Strategic Planning in Marketing
Building Your Personal Brand

SESSION:2 Strategic Planning in Marketing
Marketing Plan Exercise

SESSION:2 Strategic Planning in Marketing
Closing Company Case

SESSION:2 Strategic Planning in Marketing
What Do Marketers Do?

SESSION:2 Strategic Planning in Marketing
References

SESSION:3 Consumer Markets and Purchasing Behavior
3.1 Understanding Consumer Markets and Buying Behavior

SESSION:3 Consumer Markets and Purchasing Behavior
3.2 Factors That Influence Consumer Buying Behavior

SESSION:3 Consumer Markets and Purchasing Behavior
3.3 The Consumer Purchasing Decision Process

SESSION:3 Consumer Markets and Purchasing Behavior
3.4 Ethical Issues in Consumer Buying Behavior

SESSION:3 Consumer Markets and Purchasing Behavior
Chapter Summary

SESSION:3 Consumer Markets and Purchasing Behavior
Key Terms

SESSION:3 Consumer Markets and Purchasing Behavior
Applied Marketing Knowledge: Discussion Questions

SESSION:3 Consumer Markets and Purchasing Behavior
Critical Thinking Exercises

SESSION:3 Consumer Markets and Purchasing Behavior
Building Your Personal Brand

SESSION:3 Consumer Markets and Purchasing Behavior
What Do Marketers Do?

SESSION:3 Consumer Markets and Purchasing Behavior
Closing Company Case

SESSION:3 Consumer Markets and Purchasing Behavior
References

SESSION:4 Business Markets and Purchasing Behavior
4.1 The Business-to-Business (B2B) Market

SESSION:4 Business Markets and Purchasing Behavior
4.2 Buyers and Buying Situations in a B2B Market

SESSION:4 Business Markets and Purchasing Behavior
4.3 Major Influences on B2B Buyer Behavior

SESSION:4 Business Markets and Purchasing Behavior
4.4 Stages in the B2B Buying Process

SESSION:4 Business Markets and Purchasing Behavior
4.5 Ethical Issues in B2B Marketing

SESSION:4 Business Markets and Purchasing Behavior
Chapter Summary

SESSION:4 Business Markets and Purchasing Behavior
Key Terms

SESSION:4 Business Markets and Purchasing Behavior
Applied Marketing Knowledge: Discussion Questions

SESSION:4 Business Markets and Purchasing Behavior
Critical Thinking Exercises

SESSION:4 Business Markets and Purchasing Behavior
Building Your Personal Brand

SESSION:4 Business Markets and Purchasing Behavior
What Do Marketers Do?

SESSION:4 Business Markets and Purchasing Behavior
Closing Company Case

SESSION:4 Business Markets and Purchasing Behavior
References

SESSION:5 Market Segmentation, Targeting, and Positioning
5.1 Market Segmentation and Consumer Markets

SESSION:5 Market Segmentation, Targeting, and Positioning
5.2 Segmentation of B2B Markets

SESSION:5 Market Segmentation, Targeting, and Positioning
5.3 Segmentation of International Markets

SESSION:5 Market Segmentation, Targeting, and Positioning
5.4 Essential Factors in Effective Market Segmentation

SESSION:5 Market Segmentation, Targeting, and Positioning
5.5 Selecting Target Markets

SESSION:5 Market Segmentation, Targeting, and Positioning
5.6 Product Positioning

SESSION:5 Market Segmentation, Targeting, and Positioning
5.7 Ethical Concerns and Target Marketing

SESSION:5 Market Segmentation, Targeting, and Positioning
Chapter Summary

SESSION:5 Market Segmentation, Targeting, and Positioning
Key Terms

SESSION:5 Market Segmentation, Targeting, and Positioning
Applied Marketing Knowledge: Discussion Questions

SESSION:5 Market Segmentation, Targeting, and Positioning
Critical Thinking Exercises

SESSION:5 Market Segmentation, Targeting, and Positioning
Building Your Personal Brand

SESSION:5 Market Segmentation, Targeting, and Positioning
What Do Marketers Do?

SESSION:5 Market Segmentation, Targeting, and Positioning
Marketing Plan Exercise

SESSION:5 Market Segmentation, Targeting, and Positioning
Closing Company Case

SESSION:5 Market Segmentation, Targeting, and Positioning
References

SESSION:6 Marketing Research and Market Intelligence
6.1 Marketing Research and Big Data

SESSION:6 Marketing Research and Market Intelligence
6.2 Sources of Marketing Information

SESSION:6 Marketing Research and Market Intelligence
6.3 Steps in a Successful Marketing Research Plan

SESSION:6 Marketing Research and Market Intelligence
6.4 Ethical Issues in Marketing Research

SESSION:6 Marketing Research and Market Intelligence
Chapter Summary

SESSION:6 Marketing Research and Market Intelligence
Key Terms

SESSION:6 Marketing Research and Market Intelligence
Applied Marketing Knowledge: Discussion Questions

SESSION:6 Marketing Research and Market Intelligence
Critical Thinking Exercises

SESSION:6 Marketing Research and Market Intelligence
Building Your Personal Brand

SESSION:6 Marketing Research and Market Intelligence
What Do Marketers Do?

SESSION:6 Marketing Research and Market Intelligence
Marketing Plan Exercise

SESSION:6 Marketing Research and Market Intelligence
Closing Company Case

SESSION:6 Marketing Research and Market Intelligence
References

SESSION:7 Marketing in a Global Environment
7.1 The Global Market and Advantages of International Trade

SESSION:7 Marketing in a Global Environment
7.2 Assessment of Global Markets for Opportunities

SESSION:7 Marketing in a Global Environment
7.3 Entering the Global Arena

SESSION:7 Marketing in a Global Environment
7.4 Marketing in a Global Environment

SESSION:7 Marketing in a Global Environment
7.5 Ethical Issues in the Global Marketplace

SESSION:7 Marketing in a Global Environment
Chapter Summary

SESSION:7 Marketing in a Global Environment
Key Terms

SESSION:7 Marketing in a Global Environment
Applied Marketing Knowledge: Discussion Questions

SESSION:7 Marketing in a Global Environment
Critical Thinking Exercises

SESSION:7 Marketing in a Global Environment
Building Your Personal Brand

SESSION:7 Marketing in a Global Environment
What Do Marketers Do?

SESSION:7 Marketing in a Global Environment
Closing Company Case

SESSION:7 Marketing in a Global Environment
References

SESSION:8 Marketing in a Diverse Marketplace
8.1 Strategic Marketing: Standardization versus Adaptation

SESSION:8 Marketing in a Diverse Marketplace
8.2 Diversity and Inclusion Marketing

SESSION:8 Marketing in a Diverse Marketplace
8.3 Multicultural Marketing

SESSION:8 Marketing in a Diverse Marketplace
8.4 Marketing to Hispanic, Black, and Asian Consumers

SESSION:8 Marketing in a Diverse Marketplace
8.5 Marketing to Sociodemographic Groups

SESSION:8 Marketing in a Diverse Marketplace
8.6 Ethical Issues in Diversity Marketing

SESSION:8 Marketing in a Diverse Marketplace
Chapter Summary

SESSION:8 Marketing in a Diverse Marketplace
Key Terms

SESSION:8 Marketing in a Diverse Marketplace
Applied Marketing Knowledge: Discussion Questions

SESSION:8 Marketing in a Diverse Marketplace
Critical Thinking Exercises

SESSION:8 Marketing in a Diverse Marketplace
Building Your Personal Brand

SESSION:8 Marketing in a Diverse Marketplace
What Do Marketers Do?

SESSION:8 Marketing in a Diverse Marketplace
Closing Company Case

SESSION:8 Marketing in a Diverse Marketplace
References

SESSION:9 Products: Consumer Offerings
9.1 Products, Services, and Experiences

SESSION:9 Products: Consumer Offerings
9.2 Product Items, Product Lines, and Product Mixes

SESSION:9 Products: Consumer Offerings
9.3 The Product Life Cycle

SESSION:9 Products: Consumer Offerings
9.4 Marketing Strategies at Each Stage of the Product Life Cycle

SESSION:9 Products: Consumer Offerings
9.5 Branding and Brand Development

SESSION:9 Products: Consumer Offerings
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics

SESSION:9 Products: Consumer Offerings
9.7 Creating Value through Packaging and Labeling

SESSION:9 Products: Consumer Offerings
9.8 Environmental Concerns Regarding Packaging

SESSION:9 Products: Consumer Offerings
9.9 Ethical Issues in Packaging

SESSION:9 Products: Consumer Offerings
Chapter Summary

SESSION:9 Products: Consumer Offerings
Key Terms

SESSION:9 Products: Consumer Offerings
Applied Marketing Knowledge: Discussion Questions

SESSION:9 Products: Consumer Offerings
Critical Thinking Exercises

SESSION:9 Products: Consumer Offerings
Building Your Personal Brand

SESSION:9 Products: Consumer Offerings
What Do Marketers Do?

SESSION:9 Products: Consumer Offerings
Marketing Plan Exercise

SESSION:9 Products: Consumer Offerings
Closing Company Case

SESSION:9 Products: Consumer Offerings
References

SESSION:10 Maintaining a Competitive Edge with New Offerings
10.1 New Products from a Customer’s Perspective

SESSION:10 Maintaining a Competitive Edge with New Offerings
10.2 Stages of the New Product Development Process

SESSION:10 Maintaining a Competitive Edge with New Offerings
10.3 The Use of Metrics in Evaluating New Products

SESSION:10 Maintaining a Competitive Edge with New Offerings
10.4 Factors Contributing to the Success or Failure of New Products

SESSION:10 Maintaining a Competitive Edge with New Offerings
10.5 Stages in the Consumer Adoption Process for New Products

SESSION:10 Maintaining a Competitive Edge with New Offerings
10.6 Ethical Considerations in New Product Development

SESSION:10 Maintaining a Competitive Edge with New Offerings
Chapter Summary

SESSION:10 Maintaining a Competitive Edge with New Offerings
Key Terms

SESSION:10 Maintaining a Competitive Edge with New Offerings
Applied Marketing Knowledge: Discussion Questions

SESSION:10 Maintaining a Competitive Edge with New Offerings
Critical Thinking Exercises

SESSION:10 Maintaining a Competitive Edge with New Offerings
Building Your Personal Brand

SESSION:10 Maintaining a Competitive Edge with New Offerings
What Do Marketers Do?

SESSION:10 Maintaining a Competitive Edge with New Offerings
Closing Company Case

SESSION:10 Maintaining a Competitive Edge with New Offerings
References

SESSION:11 Services: The Intangible Product
11.1 Classification of Services

SESSION:11 Services: The Intangible Product
11.2 The Service-Profit Chain Model and the Service Marketing Triangle

SESSION:11 Services: The Intangible Product
11.3 The Gap Model of Service Quality

SESSION:11 Services: The Intangible Product
11.4 Ethical Considerations in Providing Services

SESSION:11 Services: The Intangible Product
Chapter Summary

SESSION:11 Services: The Intangible Product
Key Terms

SESSION:11 Services: The Intangible Product
Applied Marketing Knowledge: Discussion Questions

SESSION:11 Services: The Intangible Product
Critical Thinking Exercises

SESSION:11 Services: The Intangible Product
Building Your Personal Brand

SESSION:11 Services: The Intangible Product
What Do Marketers Do?

SESSION:11 Services: The Intangible Product
Closing Company Case

SESSION:11 Services: The Intangible Product
References

SESSION:12 Pricing Products and Services
12.1 Pricing and Its Role in the Marketing Mix

SESSION:12 Pricing Products and Services
12.2 The Five Critical Cs of Pricing

SESSION:12 Pricing Products and Services
12.3 The Five-Step Procedure for Establishing Pricing Policy

SESSION:12 Pricing Products and Services
12.4 Pricing Strategies for New Products

SESSION:12 Pricing Products and Services
12.5 Pricing Strategies and Tactics for Existing Products

SESSION:12 Pricing Products and Services
12.6 Ethical Considerations in Pricing

SESSION:12 Pricing Products and Services
Chapter Summary

SESSION:12 Pricing Products and Services
Key Terms

SESSION:12 Pricing Products and Services
Applied Marketing Knowledge: Discussion Questions

SESSION:12 Pricing Products and Services
Critical Thinking Exercises

SESSION:12 Pricing Products and Services
Building Your Personal Brand

SESSION:12 Pricing Products and Services
What Do Marketers Do?

SESSION:12 Pricing Products and Services
Marketing Plan Exercise

SESSION:12 Pricing Products and Services
Closing Company Case

SESSION:12 Pricing Products and Services
References

SESSION:13 Integrated Marketing Communications
13.1 The Promotion Mix and Its Elements

SESSION:13 Integrated Marketing Communications
13.2 The Communication Process

SESSION:13 Integrated Marketing Communications
13.3 Integrated Marketing Communications

SESSION:13 Integrated Marketing Communications
13.4 Steps in the IMC Planning Process

SESSION:13 Integrated Marketing Communications
13.5 Ethical Issues in Marketing Communication

SESSION:13 Integrated Marketing Communications
Chapter Summary

SESSION:13 Integrated Marketing Communications
Key Terms

SESSION:13 Integrated Marketing Communications
Applied Marketing Knowledge: Discussion Questions

SESSION:13 Integrated Marketing Communications
Critical Thinking Exercises

SESSION:13 Integrated Marketing Communications
Building Your Personal Brand

SESSION:13 Integrated Marketing Communications
What Do Marketers Do?

SESSION:13 Integrated Marketing Communications
Marketing Plan Exercise

SESSION:13 Integrated Marketing Communications
Closing Company Case

SESSION:13 Integrated Marketing Communications
References

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.1 Advertising in the Promotion Mix

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.2 Major Decisions in Developing an Advertising Plan

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.4 Public Relations and Its Role in the Promotion Mix

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.5 The Advantages and Disadvantages of Public Relations

SESSION:14 The Promotion Mix: Advertising and Public Relations
14.6 Ethical Concerns in Advertising and Public Relations

SESSION:14 The Promotion Mix: Advertising and Public Relations
Chapter Summary

SESSION:14 The Promotion Mix: Advertising and Public Relations
Key Terms

SESSION:14 The Promotion Mix: Advertising and Public Relations
Applied Marketing Knowledge: Discussion Questions

SESSION:14 The Promotion Mix: Advertising and Public Relations
Critical Thinking Exercises

SESSION:14 The Promotion Mix: Advertising and Public Relations
Building Your Personal Brand

SESSION:14 The Promotion Mix: Advertising and Public Relations
What Do Marketers Do?

SESSION:14 The Promotion Mix: Advertising and Public Relations
Closing Company Case

SESSION:14 The Promotion Mix: Advertising and Public Relations
References

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.1 Personal Selling and Its Role in the Promotion Mix

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.2 Classifications of Salespeople Involved in Personal Selling

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.3 Steps in the Personal Selling Process

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.4 Management of the Sales Force

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.5 Sales Promotion and Its Role in the Promotion Mix

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.6 Main Types of Sales Promotion

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
15.7 Ethical Issues in Personal Selling and Sales Promotion

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Chapter Summary

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Key Terms

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Applied Marketing Knowledge: Discussion Questions

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Critical Thinking Exercises

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Building Your Personal Brand

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
What Do Marketers Do?

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Closing Company Case

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
References

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.1 Traditional Direct Marketing

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.2 Social Media and Mobile Marketing

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.3 Metrics Used to Evaluate the Success of Online Marketing

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
16.4 Ethical Issues in Digital Marketing and Social Media

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Chapter Summary

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Key Terms

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Applied Marketing Knowledge: Discussion Questions

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Critical Thinking Exercises

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Building Your Personal Brand

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
What Do Marketers Do?

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Closing Company Case

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
References

SESSION:17 Distribution: Delivering Customer Value
17.1 The Use and Value of Marketing Channels

SESSION:17 Distribution: Delivering Customer Value
17.2 Types of Marketing Channels

SESSION:17 Distribution: Delivering Customer Value
17.3 Factors Influencing Channel Choice

SESSION:17 Distribution: Delivering Customer Value
17.4 Managing the Distribution Channel

SESSION:17 Distribution: Delivering Customer Value
17.5 The Supply Chain and Its Functions

SESSION:17 Distribution: Delivering Customer Value
17.6 Logistics and Its Functions

SESSION:17 Distribution: Delivering Customer Value
17.7 Ethical Issues in Supply Chain Management

SESSION:17 Distribution: Delivering Customer Value
Chapter Summary

SESSION:17 Distribution: Delivering Customer Value
Key Terms

SESSION:17 Distribution: Delivering Customer Value
Applied Marketing Knowledge: Discussion Questions

SESSION:17 Distribution: Delivering Customer Value
Critical Thinking Exercises

SESSION:17 Distribution: Delivering Customer Value
Building Your Personal Brand

SESSION:17 Distribution: Delivering Customer Value
What Do Marketers Do?

SESSION:17 Distribution: Delivering Customer Value
Marketing Plan Exercise

SESSION:17 Distribution: Delivering Customer Value
Closing Company Case

SESSION:17 Distribution: Delivering Customer Value
References

SESSION:18 Retailing and Wholesaling
18.1 Retailing and the Role of Retailers in the Distribution Channel

SESSION:18 Retailing and Wholesaling
18.2 Major Types of Retailers

SESSION:18 Retailing and Wholesaling
18.3 Retailing Strategy Decisions

SESSION:18 Retailing and Wholesaling
18.4 Recent Trends in Retailing

SESSION:18 Retailing and Wholesaling
18.5 Wholesaling

SESSION:18 Retailing and Wholesaling
18.6 Recent Trends in Wholesaling

SESSION:18 Retailing and Wholesaling
18.7 Ethical Issues in Retailing and Wholesaling

SESSION:18 Retailing and Wholesaling
Chapter Summary

SESSION:18 Retailing and Wholesaling
Key Terms

SESSION:18 Retailing and Wholesaling
Applied Marketing Knowledge: Discussion Questions

SESSION:18 Retailing and Wholesaling
Critical Thinking Exercises

SESSION:18 Retailing and Wholesaling
Building Your Personal Brand

SESSION:18 Retailing and Wholesaling
What Do Marketers Do?

SESSION:18 Retailing and Wholesaling
Marketing Plan Exercise

SESSION:18 Retailing and Wholesaling
Closing Company Case

SESSION:18 Retailing and Wholesaling
References

SESSION:19 Sustainable Marketing: The New Paradigm
19.1 Sustainable Marketing

SESSION:19 Sustainable Marketing: The New Paradigm
19.2 Traditional Marketing versus Sustainable Marketing

SESSION:19 Sustainable Marketing: The New Paradigm
19.3 The Benefits of Sustainable Marketing

SESSION:19 Sustainable Marketing: The New Paradigm
19.4 Sustainable Marketing Principles

SESSION:19 Sustainable Marketing: The New Paradigm
19.5 Purpose-Driven Marketing

SESSION:19 Sustainable Marketing: The New Paradigm
Chapter Summary

SESSION:19 Sustainable Marketing: The New Paradigm
Key Terms

SESSION:19 Sustainable Marketing: The New Paradigm
Applied Marketing Knowledge: Discussion Questions

SESSION:19 Sustainable Marketing: The New Paradigm
Critical Thinking Exercises

SESSION:19 Sustainable Marketing: The New Paradigm
Building Your Personal Brand

SESSION:19 Sustainable Marketing: The New Paradigm
References

SESSION:1 Marketing and Customer Value
Answer Key

SESSION:2 Strategic Planning in Marketing
Answer Key

SESSION:3 Consumer Markets and Purchasing Behavior
Answer Key

SESSION:4 Business Markets and Purchasing Behavior
Answer Key

SESSION:5 Market Segmentation, Targeting, and Positioning
Answer Key

SESSION:6 Marketing Research and Market Intelligence
Answer Key

SESSION:7 Marketing in a Global Environment
Answer Key

SESSION:8 Marketing in a Diverse Marketplace
Answer Key

SESSION:9 Products: Consumer Offerings
Answer Key

SESSION:10 Maintaining a Competitive Edge with New Offerings
Answer Key

SESSION:11 Services: The Intangible Product
Answer Key

SESSION:12 Pricing Products and Services
Answer Key

SESSION:13 Integrated Marketing Communications
Answer Key

SESSION:14 The Promotion Mix: Advertising and Public Relations
Answer Key

SESSION:15 The Promotion Mix: Personal Selling and Sales Promotion
Answer Key

SESSION:16 Direct, Online, Social Media, and Mobile Marketing
Answer Key

SESSION:17 Distribution: Delivering Customer Value
Answer Key

SESSION:18 Retailing and Wholesaling
Answer Key

SESSION:19 Sustainable Marketing: The New Paradigm
Answer Key